Virgin founder Richard Branson says about waking up in the morning: “I leave the curtains undrawn and the sun comes up at 5:45am and straight in my eyes. I love bouncing up early.” His morning ritual consists of a swim around his island or kitesurfing if it’s windy, then tennis before sitting down for a healthy breakfast.

Steve Jobs, Founder of Apple Computers, spent his mornings re-evaluating his work and desires. In his speech to a graduating class at Stanford, Jobs said, “For the past 33 years I have looked in the mirror every morning and asked myself: ‘If today were the last day of my life, would I want to do what I am about to do today?’ And whenever the answer has been ‘No’ for too many days in a row, I know I need to change something.”